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Generation Y

Generation Y Marketers

By: Irina Skaya
If you grew up during the MTV era, love everything digital, and began exercising your financial power early, you’re probably an echo-boomer. We’re also known as Generation Y, millennium generation or baby-boom offspring. As an extremely diverse group with a lot of buying power, advertisers are naturally attracted to us. As a tech savvy group, we refuse to purchase anything if we’re confused or have unanswered questions, which makes it challenging for advertisers to engage with us. We usually have short attention span and get easily bored or frustrated with ads- many of us are now marketers ourselves.

ANA is conducting a survey on brand management. We are looking for Echo Boomer client-side marketers (born after 1982) to participate in this survey. Preliminary survey results can be viewed here.

The survey addresses three major themes:

• Technology usage and media habits
• Attitudes towards brands and marketing
• Attitudes towards careers in marketing

To participate in the survey, click here.

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